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Top LinkedIn Tips for Job Seekers

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 If you are considering a job change should create a LinkedIn profile before starting a search, Here are my top 10 LinkedIn tips for job seekers.

1. Proactivity. 

When you set up a LinkedIn profile do not wait for opportunity to knock, To be successful, be proactive. Research the opportunities. Network with other people. Develop a profile that showcases who you are, what you do, and why someone should take note of you.

2. Write a strong headline, Make your headline read like a newspaper headline.

The headline is often the most forgotten about aspect of their LinkedIn profiles. For most users, they have their current job title and company as their headline, because that is what LinkedIn automatically populates. However, your headline is the chance to stand out. This is how you can sell yourself, your stuff, and your services. You should take the time to set yourself apart. Have a short, specific sentence explaining your so what- why anyone should care to look at your profile. For example, if you’re a project manager with international experience, say it. Maybe you’re a recruiter with strong business development skills, who often pulls in big clients. Speak directly to your audience, show them the things they want to know. Let us know in the headline. This way, you draw in people viewing your profile.

3. Use keywords that hiring managers and recruiters are searching for.

In your LinkedIn profile headline, don’t simply list your job title unless it’s extremely descriptive of the work you’re looking for, notes Nick Parham, a career counselor and executive coach who helps clients develop their LinkedIn profiles. Instead, look for keywords in the job descriptions you’re going after and, if they apply, incorporate them in your headline. This helps your profile turn up in LinkedIn searches for those terms and shows your suitability for the positions you’re seeking.

4. Write a compelling background summary.

Your summary should “differentiate you from the hundreds if not thousands of other people competing for the same job,” Parham says. Tell a story. Talk about past and current job responsibilities, achievements, problems solved and passions. Don’t use long paragraphs; be concise.

5. Add your contact info.

Some people hesitate to include their email address and phone number in their LinkedIn profile’s contact info for fear of receiving spam or marketing calls. Do it anyway, Parham suggests. Not everyone likes to use LinkedIn’s email system.

6. Endorse and recommend others; they’ll likely reciprocate.

Your LinkedIn profile should include endorsements as well as recommendations of your skills. The best way to receive them is to give them. Endorsements, because they’re so easy to give, don’t hold as much weight as written recommendations, says Parham.

7. Look professional.

Don’t post a photo of yourself with your child or wearing sunglasses on a beach, says Parham. A professional headshot is ideal, or at least a photo that shows you in a professional context.

8. Join lots of relevant groups. 

There are countless topic-specific LinkedIn groups. When you join one, you can interact with others outside your professional network, exchanging ideas, tips and even job leads.

9. Focus your group efforts.

LinkedIn lets you join up to 50 groups. It’s fine to do that, says Serdula. But there’s only so much time in the day. Prioritize your focus on one or two relevant groups and stay highly engaged with them.

10. Use LinkedIn to research and connect to companies.

If you’re going for a specific job, research the company on LinkedIn, advises Serdula. See who works there and if any of your contacts are connected to the company employees on LinkedIn. If so, ask your contact to introduce you to his or her connection at the company where you want to work. “It’s a great way to get ahead of the crowd,” she adds. Also, use LinkedIn’s follow feature to read status updates from companies you’re targeting.

Never underestimate the power of LinkedIn. LinkedIn is a social media site to connect professionals across various industries. It is thus the best social media app for professionals to network. As a job seeker, you can easily market yourself on LinkedIn. However, there are a few things you need to do to effectively market yourself as a viable candidate. Here are a few tips.

Have a professional profile photo

Remember the saying, “A picture is worth a thousand words”? It still stands true. It is imperative to choose a profile picture that markets you as professional. Your LinkedIn profile picture should be a head and shoulders image, where you are dressed professionally and in a neutral background. A selfie is inappropriate for LinkedIn. Especially duck-face selfies. The content you would post on Facebook or Instagram should be very different to the content you should post on LinkedIn. If you are still not certain what is an appropriate photo, check out the profile photos of those in your target industry for guidance.

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Request LinkedIn recommendations and endorsements:

If you’ve completed a project affectively or worked with a teammate, ask them to recommend you on LinkedIn. Get them to be as specific as possible. They can also endorse your skills, which makes you look more valid.

Stylise your summary:

If people have clicked on your profile, it is because they want to know more about you. Your summary should provide all the information they would want, in a succinct manner. Your summary should include information such as your work passions, key skills, unique qualifications, and a list of the various industries you’ve had exposure to over the years. Ideally, it should be about 3-5 short paragraphs in length. When possible, include numbers and case studies that prove success.

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